To develop a strong generic and platform–based understanding of the concepts, principles, tools, techniques, and technologies required for designing, developing, and applying analytics frameworks and utilities and using them to output sharper information management and decision making. SBDA™ aspirants are expected to know Big Data technologies and their applications, Big Data Analytics and its applications, R and its implementation, Mobile Analytics, Visualization, Machine learning, Artificial Intelligence, and Statistical Analysis tools, techniques, and methodologies.